A new advocacy and educational initiative of GATE is the GATE Seal. The GATE Seal is a recommendation honoring creative works that embody and express the transformational spirit, acknowledging works that are exemplary.
“Since transformational entertainment and media is a relatively new, though burgeoning, genre, we think it’s important to help people identify which creative works fit there, those of a transformational nature,” says John Raatz, founder, chairman, and CEO of GATE.
The Seal will be awarded to entertainment and media properties that meet selection criteria developed and administered by the GATE Seal Editorial Board. The editorial board is comprised of entertainment and media industry professionals, as well as professionals and thought leaders in the transformational and healing arts fields.
All forms of entertainment and media content are eligible, e.g. movies, short films, TV programming, music, books, photography, radio programs, podcasts, art, theatrical stage productions, websites and other expressions that embody transformational values.
“The GATE Seal will also support commercial enterprises – distributors, marketers and advertisers – who are promoting these creative works to the public,” notes Raatz, “whether they’re targeting a mainstream audience or the emerging and expanding Cultural Creatives audience, their natural market. Cultural Creatives represent about thirty-five percent of the American population, as well as in other countries worldwide, and are identified by their particular transformational values and lifestyle characteristics and preferences.”
“We believe that GATE programs and initiatives, such as the GATE Seal, will help consumers learn about and understand what transformation and the transformational genre are, what they represent and point to,” comments Raatz.
Full details on the selection and evaluation process and criteria will appear on the GATE website at www.GATEcommunity.org in September.